Guides for improving AI visibility.

The GEO checklist

Generative Engine Optimization starts with making your brand easy for AI systems to understand, verify and quote. Work through this list before spending on anything else.

• Define your entities. State plainly what your company is, what the product does, and who it serves — on your homepage, in one sentence an AI can lift verbatim.
• Answer real questions directly. Publish clear, self-contained answers to the questions buyers actually ask ("what is X", "X vs Y", "best X for Z"). AI engines quote direct answers, not marketing copy.
• Add structured data. Use schema.org JSON-LD (Organization, SoftwareApplication or Product, FAQPage) so machines can parse facts without inference.
• Make claims citable. Specific, verifiable statements — prices, limits, integrations, dates — get cited; vague superlatives don't.
• Earn third-party mentions. AI engines lean heavily on reviews, directories and comparison articles. Being listed on G2, Capterra and category roundups matters as much as your own site.
• Keep facts consistent everywhere. Conflicting pricing or descriptions across your site and third-party listings makes AI engines hedge or skip you.
• Measure before and after. Baseline your AI visibility, ship improvements, re-run the same prompts, and confirm the lift.

AI crawler readiness checklist

Before an AI engine can cite you, its crawlers have to fetch and parse your pages. Most readiness problems are technical and fixable in a day.

• robots.txt: explicitly allow AI answer and retrieval crawlers (OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended); decide separately how you treat pure training crawlers.
• Check your CDN's bot settings: Cloudflare and similar services can block AI crawlers at the network level even when robots.txt allows them — verify the crawlers you want actually get HTTP 200s.
• sitemap.xml: complete, current, and using the same canonical host (www or non-www) as your pages.
• llms.txt: publish a concise machine-readable summary of what your company does and where your key pages are.
• Server-rendered content: many AI crawlers don't execute JavaScript. If your content only appears after JS runs, it's invisible to them.
• Clean HTML with real headings: semantic h1/h2 structure, descriptive titles and meta descriptions, fast response times.

Prompt monitoring template

Monitor prompts across the whole buyer journey, not just your brand name. A useful starting set covers five intent categories, run against each AI engine and market you care about.

• Discovery prompts: "best [category] tools", "how do I solve [problem]" — measures whether you're found at all.
• Comparison prompts: "[you] vs [competitor]", "alternatives to [competitor]" — measures how AI positions you head-to-head.
• Trust prompts: "is [brand] legit", "[brand] reviews", "[brand] pricing" — measures what AI says when buyers verify you.
• Buying prompts: "should I buy [product] for [use case]" — measures recommendation behavior at the decision moment.
• Post-purchase prompts: "how to set up [product]", "[product] not working" — measures whether AI supports your customers or sends them to competitors.

GEO glossary